Kaustuv Chatterjee

Work Experience 19 yrs

Bennett, Coleman & Co Ltd (The Times of India Group)

Senior Vice President – NPI & Languages, Brand, Reporting to COO. Date of joining: 1st Aug 2012

Responsibilities

1. NPI – New Products & Innovations across all BCCL Brands
2. P&L for Language Brands – Rs 650 cr with profitability management responsibility
3. Brand & Product management– 360 Marketing management leading a team of 20 Brand resources & 5 Executive Editors (total editorial team size reporting to Editors: 800+). Language Brands: NavBharat Times, Maharashtra Times, Ei Samay , Economic Times – Hindi / Gujarati
4. Channel strategy, budgeting & support – Channel targeting plan, Trade marketing, pitch development, reader acquisitions, schemes & promotions
5. Digital marketing of NPI projects & Languages Edit / Brand properties
6. Building the senior leadership team – Brand / Editorial

Achievements

1. Chairman’s award – Ei Samay overtook Bartaman as Kolkata city’s no 2 Bengali daily within 2 years of launch: ABC Jan – Jun 2014 report
2. Profitable Circulation growth of 20% in 3 years
3. Digital– ‘Citizen Reporter’ app, more than 300,000 news stories generated by readers till date – across TOI, Mirror & Language Brands. Navbharattimes.com: 2014 winner -best languages news website award by IAMAI; Maharashtratimes.com, fb, twitter, app – no 1 among Marathi news portals; Ei Samay fb page & app- no 1 position among Bengali fb pages with ~4 m fans.
4. Print Plus– Conceptualized and established a successful new business model – Reader Clubs (events / print / digital) – a 50 cr p.a business opportunity.
5. Cost champion award for savings of 8 cr+ in Opex
6. Industry award – INMA Gold Medal (Best Global activation to enhance a news brand) – “All Women Bike Rally” by NBT; Silver for Citizen Reporter; South Asian Digital Media Awards 2017 – Best Innovation New Product for Citizen Reporter

Nokia India Pvt Ltd

Head Product Marketing, India. Reporting to Marketing Director, Nokia India, 10^th Jun 2011 – 15^th Jul 2012

Date of joining: 26^th Jun 2008

Responsibilities

1. Product strategy for Nokia India’s product portfolio and integrated Apps / Windows marketplace spotlights
2. Apps & services pre load strategy & implementation across portfolio. Pipeline management of apps with developer ecosystem basis product experience strategy
3. Product development process owner across Windows Phone (Lumia) and other platform products (Symbian, S40, S30) in India, leading a team of product managers and working with Global Product teams / R&D teams
4. India translation of consumer insights into device feature & service requirements
5. Product lifecycle management – variants, upgrades and accessory bundling plans; Digital strategy
6. Management of end to end country testing process and anchoring quality management

India Category Head – Entry Devices (India Head, Mobile Phones BU), Reporting to Director Marketing, Nokia India & VP Marketing, Mobile Phone BU, Nokia Corporate (Espoo)

1^st Nov 2009 – 10^th Jun 2011

Responsibilities

1. India Entry Category management: Volume market share, net sales and gross margin targets. Led Marketing, Sales, Logistics, Care & Finance cross functional teams in 11 Go To Market programs for devices < $100 in India

• 360 ATL & BTL campaign development and execution for Nokia C2 00, X1 01, C1 01, 1616, 2690 – the largest selling devices in India at the time. Grew share in $31-$50 price band by 25%+. Overall share gain in entry (< INR 5k) of 15% from Q1 to Q4 2011. Brand architecture and campaign development for the 2011 Nokia Dual SIM range of products in India
• Channel Strategy & Operations planning – Channel sales mix and terms of trade (Nokia branded retail, Organized trade, Retail Class A, B, C), SKU Width of distribution & depth strategy, Sales manpower and Distributor dimensioning, target setting, MIS and tracking
• Retail campaign and execution of touch points across urban mass retail and rural channels
• Digital marketing (Social, own, earned) to support Device / Program launches
• Product category management w.r.t volume planning, pricing, transitions, ramp ups, end of life, integrated services & mobile internet strategy

1. MP (Mobile Phones) BU reporting & portfolio road mapping

• Product roadmap development: Worked with MP Global product development teams on the definition of the 2011, 2012 & 2013 product portfolio roadmaps.

Operator, Rural and NBR Marketing Manager, Nokia India, 26^th Jun 2008 – 31^st Oct 2009

Responsible for Operator, Rural & Nokia Branded Retail marketing

1. • 1. Marketing management to support the following channels in India SU

• Operator Channel
• Rural Channel
• Nokia Branded Retail & Nokia Solution Partners

Recognitions

• • Global award for the best Sales & Marketing program 2011 – Dual SIM launches: Leader of the team
  • Nokia nominee to Titan on its innovation project for future businesses
  • Achievement award by India MD – Mr Shiv Shivakumar (2010)

General Electric

Assistant Vice President, ECLP (Experienced Commercial Leadership Program) GE Corporate – Global leadership program. 27^th June 2007 – 25^th Jun 2008

• 6 months each in SBI Card & GE Money – SBI Business & SME cards platform & launch

Tata Teleservices Ltd.

Senior Marketing Manager – Access Business Unit (Pre-paid Walky, Rural mobile and FWT, PCO and Calling cards). 21^st May 2002 – 24^th June 2007.

Responsibility: Marketing management of Pre-paid Fixed Wireless Phones, Rural Mobile and FWT, PCO and Calling Cards, leading a team of 45 people across India

• Part of the core team responsible for driving BU growth from Rs 40 cr to Rs 780 cr annualized turnover in 5 years
• Marketing and Brand management (360°ATL and BTL) for the BU product lines across India – management of Rs.60 crore marketing budget across 17 Telecom Circles
• No 1 in CSAT and dominant market share across competition – Rural products, PCO: lowest amongst competitors in 2004 to no 1 in 2007
• Set up and managed the revenue focus vertical within the BU

Recognitions

• • Tata Group Young Manager Leader by Tata Group HR in 2006 across group companies
  • Parsec won the best public domain/office device design in the 2006-07 Business World NID Design competition

Educational Qualifications

1. 1. –  MBA (Marketing) from Management Development Institute (MDI, Gurgaon)

1992-1996    –  Bachelor in Civil Engineering from Jadavpur University, Calcutta

Skills

Financial                                – P&L management, Budgeting, Business Plan development

Marketing & Sales mgmt         – Brand management, Segmentation, Targeting, Positioning, Pricing, JWT planning process, Creative development (TVC, Print, Radio, Online, OOH, Innovations and Activations), Media Planning, Market Research, Category management, Channel management, Sales operations, Channel R&R

New product development      – Managing large scale projects with cross functional teams

                                                across geographies / countries

Digital & Social Media            – Digital media management, SEO, SEM, app development & app ecosystem / mobile marketing, Digital analytics          

Human resources                   – Thomas Profiling Assessor, Leading high performance teams,

                                              Performance management, building an innovation process