Business goals & societal goals
Prior to I Inspire 19, we conducted a tweet chat on the topic – “Include & Impact: Aligning Business, Diverse Talent and Societal Impact Goals” where 3 inclusion champions, Sarika Bhattacharyya, CEO, BD Foundation, Sohini Bhattacharya, President & CEO, Breakthrough and Kunjal Kamdar, Senior HR Specialist, Tieto.
began with getting insights on the benefits of Why
to align business goals with societal goals. Speakers and participants agreed on the fact that
the end purpose is to give back something to society.
It was strongly agreed that since we are
a microcosm of society. It is our duty to
give back to society.
Bhattacharya tweeted, “not only does having a strong purpose engage employees,
it also help attract customers and make them more loyal.”
Passion, Purpose & Profits
discussion revolved around how an organisation
can align passion, purpose & profits and what are the benefits of aligning
them. Everyone on the
discussion agreed that by aligning passion, purpose & profits we can create
inclusive which will, in turn, are “Self – Sustainable.”
One future collective
tweeted, “All three are very closely
linked and bringing them together scales each of it higher up.”
tweeted, passion gives us a purpose and why the business should even exist. It
gives us the impetus to continue when chips are down. Profits make it
sustainable – hence all NGOs to shud wear
biz hat along with passion.
Michelle Frank while
replying to the Question gave a valuable opinion. According to Michelle, Today,
most of us seek out or rather work towards a goal that has a larger social
impact. Probably because there are many causes that have had the light shone on
them lately. Including them, all into a
business goal would be ideal.
together community benefits
along with profits
Moving on from
discussing aligning passion, purpose & profits, we asked the speakers and
the audience to name the organisation that have created community benefits
along with profits.
tweeted, “Nike+ is a membership site that has played a strong
role in Nike’s branding strategy as it provides members with a variety of apps
and resources to encourage motivation, fitness and commitment to a healthy and
From the audience, we got organisation names like Lalit
Group Hotels who runs the LBGTQI+
diversity campaign which is worth mentioning. They got hard working and
Other Companies like
P&G Shiksha campaign helped education
to grow in India, Amul cooperative, Lijjat Papad, FabIndia are some other
examples along with Jaipur Rugs #includeandimpact
Both the speakers and
audience believed that #includeandimpact is essential for the organisation and
organisations are becoming the pioneer of change as their purpose is not just
to make a profit but also to contribute
for the well-being of the society.
Aligning profits and
social impact to open new markets for organisations
Moving on to the last
topic of discussion, we asked the speakers and audience whether by aligning
profits and social impact can open new markets for the organisations. In reply
tweeted, “Yes 🙂 Example:
Fishing programs in India, Brazil, Colombia and Senegal utilize Qualcomm
smartphone technology with GPS and customized mobile apps to empower
traditional fishermen to improve safety and increase their productivity and
Sohini Bhattacharya tweeted, “When such partnerships are done well,
they lead to more equitable and inclusive solutions where leaders can consider,
and calculate, the impact of their decisions for society over the long run”. #includeandimpact
From the audience, Neerja Ganesh tweeted, “Yes.
Customers, investors and business partners today want to know that the
companies they choose are doing more than just providing a product or service.
They look for companies that are doing good. They feel a special connection to
companies whose values align with theirs.”
The Final Dialogue
conversation came to an end with some mindful insights which talked about how
we can align the business profits with societal goals. There are organisations
who are working for society profits but
there is a need to sensitize the other organisations who can come forward and
make an impact.