Menstruation is a Taboo. Period. The recent debates on Sabrimala and menstruating women entering temple has seen endless debates #Readytowait vs #Righttopray campaign by Times Now saw huge response pouring in. It might not be too much of exaggeration that people who back #ReadytoWait campaign, would also have supported, “traditional” practices like Sati (#readytodie), Child Marriage, Dowry to some extent. It is unfortunate in spite of our society being progressive, women still have to face these patriarchal rules in name of tradition and culture.

Naari, Women Wellness Initiative was started as a thought to create an impact and change in life of women who did not have access to right knowledge and means regarding Menstruation.

In our journey of spreading awareness, few months ago, we thought of celebrating World Menstrual Hygiene Day (May 28th) with girls who did not have access and means to safe and hygienic periods.We started from point of ‘No Idea’ …didn’t know anything about how it is done, what it takes from our end in terms of finances, manpower, connects. We had nothing but a desire to bring a change in society, to make an impact. And we were headed in this direction and dared to go to the Start Point.

So we worked on to ‘Get Idea’

Through our connect, we got a chance to visit State Home, observe the conditions there, spoke to few girls about how comfortable they were during menstruation, how did they manage it? As we started delving deep, we realized they surely needed help and guidance about importance of hygiene and nutrition during menstruation. They certainly needed reinforcement of fact that Menstruation is a natural process and they don’t need to be ashamed of it.

So the work started. We met respective officials, got consent and required permissions to work with girls for a day. But what’s next. We were still not clear about how we will arrange for required finances, how will the event flow look like, and distributing kits was a far off thing.


Friends and well wishers gave multiple suggestions and one was to crowd fund. And we were on the mission… registered ourselves on a crowdfunding platform and started a crowd funding campaign – #PeriodPride… To my pleasant surprise, people started backing our campaign and our known connects and acquaintances started to contribute. Within first 15 days we were able to raise Fifty thousand rupees. Certainly a moment of pride for all of us


But as they say, an entrepreneur’s journey is never easy, and so was mine. Due to some unavoidable reasons and incidents, we had no option but to put the event on hold only to be conducted at a later order zithromax online date. Of course, we couldn’t have complimented the World Menstrual Hygiene Day theme with our work, but sometimes, we have to think beyond these tags and it is important to work and make an impact than not doing anything at all. And this was reinforced by Shilpi. I make it a point to reinforce the role of mentor-coach in our life and business. My mentor and coach was a strong support, for she always brought me back to the track whenever she saw me drifting, helped correct mistakes and was there every time I needed her inputs. She helped me give shape to my dreams. Expert help always works.

So #PeriodPride was the new tag for us with a new date, new team and new plan. We collaborated with FWB (FTAPCCI Women in Business) group. Suman, president was a huge support. And hence the journey begun. Keynote speaker Vanitha Datla was truly an inspiration for girls for she emerged as a strong and powerful leader amidst staunch patriarchal set up.


Few days before the event, we started a blogging contest on Social Media with help of a well-known blogger, Corinne Rodrigues. And to our pleasant surprise people were participating in it and the best moments were when we saw participation from men in the contest too. They were writing for Naari Wellness, tweeting and retweeting for Naari Wellness and helping spread awareness. Such a boost in our energies and confidence!!!

Next was kit assembling, it was not an easy task at all and required lot of physical work and there I saw my friends and neighbour come to my help. They have always wanted to help me in my work and now they could contribute from the comfort of their home. They were a great help in assembling kits and my father-in-law, my husband and kids helped in arranging them and transporting them to the venue. Just loved the community it formed. The big learning was involve your near and dear ones. Your ecosystem is so crucial for your success.

It felt as if everyone took Pride in Periods!!…Our mission though accomplished has just started.


About Naari Wellness

Naari Wellness is a Not – for – Profit Organization, founded by Anju Arora. Owing to deep rooted menstrual traditions and practices in society, women often have to face discrimination at various levels in family, society and at work place. Hence, we endeavour to provide safe and hygienic periods to women from all walks of life and enable them to manage menstruation through sustainable and eco-friendly means. If you want to associate with Naari Wellness in Individual or Organizational capacity, please write to

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