The idea of Corporate Social Responsibility(CSR) is that Corporations have a mandatory obligation to work for the benefit of the stakeholders. The idea has been implied that the private sector is the dominant engine of growth, also the principle creator of value and managerial resources – and it has an obligation to contribute to economic growth and opportunity. CSR was founded as the partner who can act as a saviour in the moment of resource scarcity. Corporations can contribute towards economic, social & environment development which will have a positive impact on society at large.

Migration within the country is highly practised in India. People from Rural parts of the country move to urban centres for employment opportunities. According to the 2011 Census, the internal migrants (inter and intrastate movement) accounted for 139 million. Uttar Pradesh and Bihar identified as the biggest contributor and the major destination cities where they prefer moving are Delhi, Gujarat & Andhra Pradesh. Indian states notably Uttar Pradesh and Bihar are marked by the vicious cycle of poverty, high social vulnerability, low socioeconomic capital and low livelihood potential.


Rug weaving uplifting the poor and providing skill development.

Jaipur Rugs is known for its best quality, handmade carpets, and rugs, not just in India but all across the world. But Jaipur Rugs is also famous for its contribution to making lives better. Rug weaving carries a lot of significance in poverty alleviation and skill development landscape as it provides training and livelihood opportunities to illiterate and poor people (especially women) inhabiting remote rural locations at their very doorstep. It does not require massive infrastructure establishment.

Furthermore, flexible working hours and output based payments enhance livelihood options for rural poor as per their needs. There remains a whole host of work opportunities in the entire carpet value chain that can provide skills and eventually, market-linked livelihoods to poor SHG households. The proposed intervention targeted at addressing key gaps in the carpet value chain in a holistic and replicable manner so as to promote as a viable non-farm livelihood option for the selected socially excluded communities.

This unique skill development intervention strived to accommodate the ‘need of the 0final beneficiaries at every stage of the project life cycle’. The project was designed in a way to be flexible enough to accommodate any contingency without compromising on the quality of the deliverables.

The project aimed at rallying the change agents in pursuit of two Sustainable Development Goals (SDGs). Through the project, the empowerment of women was planned in the natural path of development i.e. starting from economic empowerment and building towards social empowerment. Rural Women’s limited contribution towards family income leads to all sorts of ignorance, exclusion in crucial decision makings, limited opportunity to learn and considered as a symbol of compromises and sacrifices in the name of social customs and traditions. The intervention aimed at provision of not only a sustainable livelihood option but a dignified lifestyle to the beneficiaries characterized by timely payments, self-sufficiency, options for growth and an empowered voice in the society keeping women at the centre stage.

Sources – Best practices mentioned above are provided by the organisations in the application survey.

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