CEO at Orender Unlimited
Donna Orender founded Orender Unlimited, an independent marketing, media, and strategy company. Donna serves as a consultant to WNBA Enterprises, LLC. She served as the President of WNBA Enterprises, LLC from February 2005 to December 31, 2010. Donna served as President of Women’s National Basketball Association of National Basketball Association, Inc. since February of 2005. Donna has more than 20 years of sports business experience. Prior to joining the league, she spent more than 17 years with the PGA Tour and served as Senior Vice President of Strategic Development in the Office of the Commissioner. While at the Tour, Donna was responsible for the development and management of strategic direction across all business lines including new media, internet, advertising and brand management.
In addition, she ran the Tour’s worldwide television and production businesses for nine years prior to being named senior vice president. Donna’s television production career began at ABC Sports and continued at SportsChannel.
Donna also owned her own production company, Primo Donna Productions. Her community and philanthropic activities include serving on the boards of Beth El – The Beaches Synagogue, the Monique Burr Foundation for Children, Inc., the Jacksonville Film & Television Advisory Council, the University of North Florida College of Arts and Science Advisory Council, and Maccabi USA/Sports for Israel.
In addition, she served as Co-Chair for the USA Women’s Basketball team for the 16th World Maccabiah Games in Israel, and participates in the National Minority Golf Foundation Mentor Program. She played three seasons in the Women’s Professional Basketball League (WBL), where she was an All-Star. She also was an All-American basketball player during her collegiate years.