Vani Aiyer

Vani Aiyer

Sr General Manager Marketing TASPL ( TVS Automobile Solutions Pvt Limited )

20 years plus in the integrations communications field. JWT India & Ford India have been two key pillars of my career, that have over time made me a well known person in the field of communications & automotive marketing .Have been part of a team responsible for 7 launches out of 8 and roll outs for Ford in India . Led the team at the launch of the small car “The Ford Figo” from Ford making it one of the most impressive company turnarounds in the country.Have been involved with pioneering creative forays like “swap my drive ” , “the fiesta experience” thanks to an international exposure of work cultures between Detroit, Shanghai and UK.

Results based advertising for the businesses I have dealt with has been the mainstay of my career at JWT & Ford. In the last 3 years I worked across businesses , in experiential marketing that form the backbone of the automotive industry in components and OEM manufacturing , in the South of India , such as TVS, Rane, Amalgamations, Ford, General Motors, Grundfos & others. Have built a steady network of professionals in the automotive sector, clients and agency across India and south east asia.Client relationships like Saint Gobain, Vodafone and the Chennai Super Kings have been a crucial contributor to doing events in experiential marketing beyond the automotive sector , in the sports and sportainment categories with Marathons, Cycling marathons, Football and Cricket .

For the last 1 year my responsibilities have been establishing the marketing sentiment and differentiating it from sales , defining process and the roadmap for a successful B2C launch for the TASPL business .